• Preparation of public relations strategies
• Determination of the most important features of transmission and target groups to which the transmission should be directed
• Effective delivery of information to chosen recipients
• Creating the procedures and/or rules of communication of client with media
• Preparation of media base (indicating the media from target effectiveness and target group point of view)
• Continuous cooperation with journalists:
  • Direct contact
  • Conducting all untypical, promotional activities
  • Giving the interviews and additional information
  • Preparation of information materials for media
  • Organizing the press conferences, panels and briefings
  • Performance in front of camcorders
  • Protection against media attack
• Reaction on publication or information emission (particularly negative) referring to the Client
• Media monitoring:
  • Month media reports
  • List of information about the client which occurred in media
• Obtaining the positive fame in media