- Preparation of public relations strategies
- Determination of the most important features of transmission and target groups to which the transmission should be directed
- Effective delivery of information to chosen recipients
- Creating the procedures and/or rules of communication of client with media
- Preparation of media base (indicating the media from target effectiveness and target group point of view)
- Continuous cooperation with journalists:
- Direct contact
- Conducting all untypical, promotional activities
- Giving the interviews and additional information
- Preparation of information materials for media
- Organizing the press conferences, panels and briefings
- Performance in front of camcorders
- Protection against media attack
- Reaction on publication or information emission (particularly negative) referring to the Client
- Media monitoring:
- Month media reports
- List of information about the client which occurred in media
- Obtaining the positive fame in media